Another real estate investor in your town just picked up the sweetest deal of his life, and he’s about to turn a monster profit from it. He beat you, and every other investor in town, to this awesome deal for one very simple reason. He knew where to look.
Recently I interviewed Whitey from East Texas for an upcoming DealFile (
www.DealFiles.com), and I was shocked when he told me his number one source for finding good deals. Most gurus I’ve read talk about the sophisticated marketing methods they use, and the money they spend on classifieds, bandit signs, billboards, hats, t-shirts, magnets, blah, blah, blah.
Sure, you could spend tons of money and time on a program like that. I’d rather do what Whitey does.
“First thing I do every morning," Whitey says, "is go online and read at least six local newspapers from the little towns in my turf that I like. I read the real estate section under investment properties or income properties or whatever the classification is for them. The number one source for me is newspaper ads."
Think about it- if you’re a motivated seller with a distressed property, what’s your best way of finding a buyer? You’re not going to a Realtor, because there’s most likely some problem with the property that prohibits that. You’re not putting up a sign, because you don’t want people just stopping by, either because the property’s vacant or you just don’t want to be disturbed. What’s left? A classified ad. Relatively cheap and likely to reach the greatest number of willing buyers, a classified is a distressed, motivated seller’s best bet.
For the same reasons, it’s also a deal hunter’s best bet. Open up your major local newspaper, or the smaller local papers from the areas you want to invest in, and turn to the “Real Estate For Sale” section of the classifieds. In most areas there is one day a week when this section mushrooms with tons of listings (in my town, that’s Saturday). If you’re seriously interested in finding motivated sellers, and great deals, make it your habit to read this section every week or, like Whitey, every day.
Look for the headings that list For Sale By Owner, Investment Property, Rental Property, Multi-Units, and anything else you can think of. If single family homes are your investment vehicle of choice, look at all the ads, keeping an eye out for phrases like “must sell, motivated seller, make offer, owner relocating, estate sale, handyman special, needs repairs, or needs TLC.” There are many more, but you get the idea. All of these may be indicators of real distress.
Next, call the numbers in the ads and ask lots of questions. This is where you start to determine if you’re dealing with a truly motivated seller or not. Most won’t be, and you’ll have to kiss a lot of frogs before you find your prince or princess- the one seller in a hundred who really does need to SELL RIGHT NOW! But every non-motivated seller you talk to gets you one step closer, and you’ll learn a great deal from every conversation you have and every question you ask.
What kinds of questions should you be asking? More on that next time. For now, just start calling and asking whatever comes to mind regarding the property and the numbers. That should get you going.
So, you could spend your money on all sorts of advertising gimmicks and avenues that may or may not work, or you could do what Whitey does- what many wanna-be investors routinely overlook. Open up your newspaper and go dialing for deals!
Now, go make more offers!
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